My professor once made a classic statement and it stuck in my mind.
“Almost any product can be sold if we involve Sex OR Religion OR both”
I happened to believe him. And Indian advertising reiterated that statement way too many times. Many brands in our country have stepped on this path and have been successful either [...]
The whole world has talked about it already. Yet another occassion, where I delayed in relaying my comments. Could find at least three significant pieces. Here, here and here. Here are my views:
Showing competition is always a relative issue. Unless there is a clear demarcation on why a product is better than another or issued in [...]
Just bumped into this article by Mahesh Murthy (through his twitter handle @maheshmurthy).
While the article highlights the importance of what I crudely call as ‘online PR’ with a mix of ‘online marketing’, I would tend to believe that examples like the iPad, Google Wave etc, is possible only for brands which have already been established overa [...]
Account Planning is almost being on the other side of the table to understand the business of the client well. With a lot of research and constant discussion with the client Marketing teams, planners help strategize for the brand from within the agency. This profile requires research skills and a thorough understanding of the product [...]
It is a very important characteristic in Marketing to be quick when it comes to ‘time to market’. And more often than not, it is one of the most difficult pieces to fall in the jig-saw.
I witnessed the chopper flying over the (maxi)Mumbai city with a HUGE (I really mean it kind of huge) banner [...]
I had in my last post chided a financial services organisation for exhibiting some lazy marketing. I have been made to eat my words!
I find the phrase ‘aall eeej welll’ across FB & Twitter and it seems to have clicked for them. Well, they seemed to have placed their bet on [...]
I have not been a great fan of celebrity endorsements. Some categories lend itself to having celebrities promoting the product. For instance beauty products. Honestly, I can’t figure out the difference between a Fair & Lovely, Neutrogena, Olay etc. I must either be blind or a man, and that I certainly am!
But here’s [...]
This is a personal post! I am happy and proud to announce to readers of this site that I have been awarded the Best Young Marketing Professional of the year by CMO Council of the World Brand Congress USA.
The awards have been instituted by the World Brand Congress and the awards ceremony was held in [...]
I was supposed to write about it earlier. Preoccupations and bad health kept me away!
Day 1
The World Brand Congress 2009 was held at Taj Land’s End, Mumbai on the 4th and 5th of November 2009. Taj Land’s End is strategically located as like most other Taj properties and this one is a beautiful hotel too! [...]
Attending World Brand Congress being held at Taj Land’s End Bandra today and tomorrow. More about it by tomorrow evening. For live updates follow me at twitter. My handle is @nandaseth.
See you soon. Ciao!