Archive for the 'Marketing' Category
The mother brand Godrej just went through a revamp and has by now been well documented. A few articles. Here and here. Cinthol - part of the Godrej portfolio also went through a make-over. Margo has changed its strategy after 85 long years. Has roped in Rani Mukherjee as a brand ambassador. VLCC has not spared […]
Losing the old world image?
1 Comment Published April 30th, 2008 in Branding, Advertising, Marketing, People.Very recently, Godrej has given itself a new look. The idea as I understand (more as a consumer and less as a marketing professional) is to make it look young and relate the current day’s audience.
The now colourful logo was launched during IPL. A religion which I guess is followed by every Indian consumer! The […]
Very recently, Sam Balsara acquired a major stake in Mediacom making him more powerful when it comes to media and advertising in India (as if he was not powerful enough!). Agencyfaqs! has now done a two-part feature on Sam. Here is part 1 and part 2 of this feature.
Honestly, I feel elated and honoured to […]
Foodking - A brand which will be known by its founder!
0 Comments Published April 29th, 2008 in Branding, Marketing, People.This is a slideshow worth reading. Does not connect greatly with branding as a subject, but Sarathkumar as a brand is unforgettable
Hope Floats… Does it actually?
0 Comments Published April 11th, 2008 in Branding, Advertising, Marketing, scams.I had, a little while back, written about spam ads clogging bandwidth during Advertising Awards. I am led to believe that this is an issue dogging not just the Indian Advertising Industry, but the world over.
The recently concluded Goa Fest was a victim of scam ads too! The issue has been well documented by Sreekant […]
Interviews given yesterday
0 Comments Published February 5th, 2008 in Advertising, Marketing, Personal Updates.We had just completed the process of creative agency selection for our organisation Bharti AXA Investment Managers. I was interviewed by Agency Faqs and Exchange4media to announce this event. Hera are the interviews from Agencyfaqs and Exchange4media.
Gandhi - Guru of Advertising
0 Comments Published December 7th, 2007 in Branding, Advertising, Marketing.Read this article in agencyfaqs.
http://www.agencyfaqs.com/perl/news/index.html?sid=19875
Must read for anyone in advertising / marketing! We don’t need to look westward for marketing and advertising concepts. We have some from our own past which might prove extremely useful! If only Mr. Gandhi had the kind of communication tools available now, freedom would have been faster and would have […]
Creative Vs Servicing - Is there a fight?
2 Comments Published December 4th, 2007 in Advertising, Marketing.Found an interesting article which highlights the ‘tussle’ between the creative and the servicing teams in the advertising world. Unable to link it and hence have given the link below!
http://www.agencyfaqs.com/perl/news/index.html?sid=19822
Somehow, I personally think that advertising is still a ‘business’. Just as much as someone peddles a product, the advertising industry peddles its ‘creative services’. Over […]
Having joined Bharti AXA IM, I now have the opportunity to set up the entire Marketing Function here, which is proving to be a good learning experience. I am now fixing the advertising and media agencies apart from the PR and web development agencies. Add to this the regular operational requirements like the printers and […]
With effect from September 7, 2007, I have moved to Bharti AXA Investment Managers, an asset management company which is a joint venture between the Bharti Group and AXA Investment Managers. I will be heading the Marketing function for the AMC business. Will keep you posted on further information! Cheers