Archive for the 'Marketing' Category

The Good, The Bad, The Ugly

Airtel recently released it’s second in a campaign series for ‘Video Calling. They had released the first film in this series a few weeks ago. I would call it the ‘Successful Disaster’. Here’s the film for your quick reference. The Airtel Boss Film Here’s what I believe is wrong (and right) with this film. Unnecessarily […]

Uber Trouble – A Communication conundrum

There are people who swear by Uber. Get on to Twitter & Facebook if you don’t believe me. Within a matter of few years, Uber has reached out to many countries and has been very successful with their operations that has led to a lot of positive WOM. Impressive thus far! But Uber seems to […]

Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

Marketing – Support or Strategic Function?

Why do FMCG companies survive every single downturn and come out on top? Is it purely because an average consumer cannot ‘NOT buy toothpaste’ but can cut down on his eating out? A simple question, which has a very complex underlying principle behind it! That actually leads to the second question: Have today’s corporations understood […]

Relevant experience – Seriously?

It is heartening to see that recruiters pore through piles of resumes to come up with that brilliant match of what the functional head has in mind. I want 15 years of relevant experience in Oil & Gas Industry of which, preferably 5 years in senior management position It is understandable if such a requirement […]

What goes around comes around

Patient: Doctor! I have severe toothache Doctor: Which one? P: Molars, incisors, canines. The whole thing! D: Ah! I can only treat you for your right molar. For the left you have to meet Dr. Blahblah, for the incisors you should meet Dr. Blublu Aren’t we living in the age of specialists? I won’t be […]

Tit for Tat

Warning: Long post. Very close to my heart and hence… By this time everyone who had anything to say must have already said it. In this quick-fire world, people tweet their entire blog posts / thoughts as 140 characters. I didn’t participate much in such discussions, but I still have a few things to say. […]

Marketing Strategy – Sessions IV & V

Here are the slides for my classroom lecture sessions at ITM on Marketing Strategy – sessions 4 & 5. These slides cover Place / Distribution strategies, logistics, BCG & GE Matrices & PLC strategies. Do share your comments & thoughts. Thanks to all the researchers for helping me with this class sessions. Great learning for […]

Marketing Strategy – Session III

Christmas day was not a holiday. The third session of two lectures at ITM, Mumbai on Marketing Strategy was on Sunday, 25-December-2011. Topics included Pricing Strategies, Promotion Strategies  and Marketing Warfare. Thanks to SlideShare, the PPT is available for view / download. Thanks to all the researchers, this presentation was possible. Please share your comments […]

Slow death of a giant

For many TamBrahms like me there was a point in time when the morning coffee will taste bad without the morning newspaper – The Hindu. I remember days when I used to fight with my brother for the paper in the morning to read the sports column. And then, there were times when I have […]