Warning: Long post. Very close to my heart and hence…
By this time everyone who had anything to say must have already said it. In this quick-fire world, people tweet their entire blog posts / thoughts as 140 characters. I didn’t participate much in such discussions, but I still have a few things to say. I [...]
Here are the slides for my classroom lecture sessions at ITM on Marketing Strategy – sessions 4 & 5. These slides cover Place / Distribution strategies, logistics, BCG & GE Matrices & PLC strategies. Do share your comments & thoughts. Thanks to all the researchers for helping me with this class sessions. Great learning for [...]
Christmas day was not a holiday. The third session of two lectures at ITM, Mumbai on Marketing Strategy was on Sunday, 25-December-2011. Topics included Pricing Strategies, Promotion Strategies and Marketing Warfare. Thanks to SlideShare, the PPT is available for view / download. Thanks to all the researchers, this presentation was possible. Please share your comments [...]
For many TamBrahms like me there was a point in time when the morning coffee will taste bad without the morning newspaper – The Hindu. I remember days when I used to fight with my brother for the paper in the morning to read the sports column. And then, there were times when I have [...]
My article The War of the Wallet on Afaqs!
Incoming search terms:afaqscelebrity brand endorsements afaqspersonal branding tweet kiruba shankar
A few years back, while at B-School, I was introduced to management jargon and one of it was ‘Share of Wallet’. To de-jargonize, it means how much of an average human’s share of disposable income will you corner for your company, by making him / her spend on products and brands from your stable. This [...]
Disclaimer: I have oft repeated that I don’t write about Financial Services as a category (refer disclaimers). But this is an exception and would discuss only the brand.
Pretty recently a campaign broke out in National Media for Union Bank of India. It was pretty visible at least to me. I saw the ad on TV, [...]
Do I write a customary RIP?
Do I write an Ode?
Do I continue crying?
Millions and millions of blogposts, commentaries & columns would’ve been written about you, who decided to leave the world a better place than when you transformed into a life form from a mere ordinary ‘fastest sperm’.
Just a couple of days ago, I mentioned [...]
If you are wondering what a Zoo is doing in a ‘Brand blog’, I would strongly suggest that you visit Singapore Zoo. That said, this is NOT a comparison between an ailing loss making government venture and a successful, profit making, world renowned… guess what! Government venture! Yes. The Singapore Zoo is also a Government [...]
Many a times when we marketers are in the process of planning media for a campaign, the sword of dilemma hangs perilously close to our head. Our personal preferences!
It is true that many times the best sample size for a market research activity is ‘1’, but can we really do that when we choose media? [...]