Hinduism – which I believe is a way of life and not a religion – has two very strong concepts. Dwaitham and Adwaitham. To simplify, Adwaitham is the higher goal where one is able to experience God formlessly. Which means that at very high levels of devotion, meditation or any equivalent path, God’s form wouldn’t [...]
I had in my previous post committed that I will discuss positioning statement and the way it can morph for different stakeholders.
I am trying my best to live up to this commitment. Just a disclaimer! As a policy I don’t write about the category I work for. And since I am attempting a category I [...]
Back in 1996, when I was working with Tata Press Limited, I happened to experience my FIRST flight journey. A bit of a background! I was among the top two sales persons in Chennai branch and was selected owing to my knowledge and interest towards printing as a subject. The job was to travel with [...]
One more time, one more occasion, one more killer activity!
Just a few days back, Proctor & Gamble (P&G) started a teaser campaign for its leading Shampoo brand Pantene. Dubbed ‘the mystery shampoo’, it claimed that 80% of women preferred this mystery shampoo over any other shampoo according to some study. Here is the Mystery Shampoo [...]
It’s close to midnight and something evil’s lurking in the dark
Under the moonlight, you see a sight that almost stops your heart
You try to scream but terror takes the sound before you make it
You start to freeze as horror looks you right between the eyes
You’re paralyzed
‘Cause this is thriller, thriller night
And no one’s gonna save [...]
One of the biggest problems that most marketers on the ‘other’ side of the Advertising table face is this!
How do you evaluate a creative piece that comes to your table?
It has been a learning experience for me to get on to the other side of the table and here are a few tips in gauging [...]
The mother brand Bajaj may cease to exist. It looks like a season to retire iconic elements from the Bajaj family.
Earlier this year, there was an announcement that Bajaj Auto would be ‘retiring’ the famed Scooter. Many our age would remember that the scooter was once a prized possession and people would wait for even [...]
Having committed myself to a blogathon on Brand Recall wasn’t enough. I have been a bit busy and have not lived up to my commitment to my non-existent readers
So this time around, I am committing to dates. I have been working in the background, but I think I could have done a bit more to ensure [...]
I am planning a blogathon. Have not fixed the dates as yet. Some conditions I have laid on myself:
There will be one post a day.
Decently researched posts. No pfaff
There must be a mix of online & offline marketing topics (at least that’s the idea)
There must be a mix of Indian and International brands
At least two interviews [...]
Got this as a mail from a colleague. Worth sharing and hence made this post!
Logo designers have done a fantastic job here. In every logo there is a hidden message which may not be obvious, but subliminally hits us. And when this is told to us, it hits us hard! Read on…
Amazon.com
This logo doesn’t seem [...]