I had in my previous post committed that I will discuss positioning statement and the way it can morph for different stakeholders.
I am trying my best to live up to this commitment. Just a disclaimer! As a policy I don’t write about the category I work for. And since I am attempting a category I [...]
Having broached PR in my last post, I wanted to take up a related theme, with a brand perspective.
Many of us would have witnessed press briefings either as part of the company, media or at least on TV. If yes, then it is possible that you would have seen a backdrop which is just a grid [...]
Only when someone is humble enough to say “I don’t know” does (s)he learn. And I am happy to say I don’t know. I am happy that this has helped me learn a bit today. About Rural Marketing!
My first brush with Rural Marketing was when I was working with Lintas. A colleague of mine used [...]
A few years ago, a brilliant mind Dr. C K Prahlad wrote a book called ‘Fortune at the bottom of the pyramid’. It wasn’t without a good reason. While it is impossible to write a commentary on Rural markets in India, the genuine attempt is to highlight the importance of focusing on rural India and [...]
So, we have the next interview lined up. Some people may not be able to accept ‘interviews’ in a blogathon. After all, I am supposed to write. Well, interviews are not easy either. It requires work (some, if not hard). The thought of asking a stupid question to a specialist will always play on anyone’s mind. [...]
I just couldn’t help but LMAO when I saw this ad. So I am just planning to do a simple ad review and also probably go a bit behind in trying to understand what the brief would have been!
To begin with… watch the ad. Then you will know the reason for my first statement.
Here’s what I [...]
I have been a start-up man almost all my life!
I have always wanted to work with a great brand and on cutting edge (cliché?) brand management work using every tool required under the sun. But I have always been in places which have either been start-ups or functioned like one! They were either new branches [...]
I had mentioned in my ‘commitment post’ that I would attempt to have at least a couple of interviews of professionals from both the online and offline world. Here’s the first one.
Kiruba Shankar – who was once referred by Gul Panag as a Twitter Superstar was kind enough to answer a few questions.
A few pointers [...]
One more time, one more occasion, one more killer activity!
Just a few days back, Proctor & Gamble (P&G) started a teaser campaign for its leading Shampoo brand Pantene. Dubbed ‘the mystery shampoo’, it claimed that 80% of women preferred this mystery shampoo over any other shampoo according to some study. Here is the Mystery Shampoo [...]
It’s close to midnight and something evil’s lurking in the dark
Under the moonlight, you see a sight that almost stops your heart
You try to scream but terror takes the sound before you make it
You start to freeze as horror looks you right between the eyes
You’re paralyzed
‘Cause this is thriller, thriller night
And no one’s gonna save [...]