Archive for the 'Branding' Category

Soft Porn – Bring it on

I remember ‘Advertising’ classes by Santosh Sood during my IMT days. Nothing sells anything better than SEX & RELIGION. Only our advertising industry has taken the former too seriously. It is not a recent phenomenon though. One would obviously remember the MR Coffee & Tuff Shoes ad blasting from the past. Today it is a […]

A trip to the Byculla Zoo

If you are wondering what a Zoo is doing in a ‘Brand blog’, I would strongly suggest that you visit Singapore Zoo. That said, this is NOT a comparison between an ailing loss making government venture and a successful, profit making, world renowned… guess what! Government venture! Yes. The Singapore Zoo is also a Government […]

Samiksha – Panel Discussion at NITIE

It was a pleasant surprise to receive an invitation from National Institute of Industrial Engineering (NITIE), Powai. The invite was for a panel discussion on the topic ‘Advertising – Is it all about creativity or strategy?’ Classic conundrum! But fun topic. The panelists were: Mr. Ravi Banka – CMD – Eggfirst Advertising and Design Pvt […]

Size Does Matter

Back in Chennai, there is a restaurant called Eden in Besant Nagar. It is a multi-cuisine restaurant which serves Indian (South & North), Chinese and Continental dishes. I have always enjoyed the food there because it was great in taste and quality, the ambience was homely and it was priced correctly. I have never stepped […]

Krishna’s Lessons on Brand Management – Afaqs!

Afaqs! – The leading portal for Advertising, Branding & Marketing folks has been kind and published an article that I had written about Brand Management lessons one can get to learn from Lord Krishna. The article can be found here. Do check and give your comments. 🙂

Brand You, Brand Me

Brand Building is neither a science nor an art. I believe the answers lies somewhere in between. Anyone with a bit of knowledge on Marketing would understand a Brand Life Cycle. In the initial days of the brand, it is important for the brand owner to put in a lot of effort, time and resources […]

Dwaitham and Brand Management

Hinduism – which I believe is a way of life and not a religion – has two very strong concepts. Dwaitham and Adwaitham. To simplify, Adwaitham is the higher goal where one is able to experience God formlessly. Which means that at very high levels of devotion, meditation or any equivalent path, God’s form wouldn’t […]

Yin And Yang

Fortunately for me, Advertising & Brand Building as a subject during my Management Education was taught by a practicing professional rather than an academician. Else, it would have been possible that my view of ‘brand’ and ‘branding’ would probably be the same as many others in this business. I learnt that the western world views […]

Pulse of the market

I am taking reference to the Tamil Nadu Market for this post. Although I am not sure how many readers of this blog belong to this part of the world. But I believe there is a fundamental lesson waiting to be learnt from some very astute marketers. For many, these guys might look like the […]

Marketing Movies

Going back to T Nagar! I used to live in a place called Mambalam Road, which was once an integral part of a thriving industry. Film Hoardings. There used to be two large players in this market with the largest being J P Krishna. Almost every single hoarding in the state for all large banners […]