Archive for the 'Branding' Category

The Good, The Bad, The Ugly

Airtel recently released it’s second in a campaign series for ‘Video Calling. They had released the first film in this series a few weeks ago. I would call it the ‘Successful Disaster’. Here’s the film for your quick reference. The Airtel Boss Film Here’s what I believe is wrong (and right) with this film. Unnecessarily […]

Uber Trouble – A Communication conundrum

There are people who swear by Uber. Get on to Twitter & Facebook if you don’t believe me. Within a matter of few years, Uber has reached out to many countries and has been very successful with their operations that has led to a lot of positive WOM. Impressive thus far! But Uber seems to […]

Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

What goes around comes around

Patient: Doctor! I have severe toothache Doctor: Which one? P: Molars, incisors, canines. The whole thing! D: Ah! I can only treat you for your right molar. For the left you have to meet Dr. Blahblah, for the incisors you should meet Dr. Blublu Aren’t we living in the age of specialists? I won’t be […]

Tit for Tat

Warning: Long post. Very close to my heart and hence… By this time everyone who had anything to say must have already said it. In this quick-fire world, people tweet their entire blog posts / thoughts as 140 characters. I didn’t participate much in such discussions, but I still have a few things to say. […]

Slow death of a giant

For many TamBrahms like me there was a point in time when the morning coffee will taste bad without the morning newspaper – The Hindu. I remember days when I used to fight with my brother for the paper in the morning to read the sports column. And then, there were times when I have […]

Beware – Your competitor is from your category. NOT!

A few years back, while at B-School, I was introduced to management jargon and one of it was ‘Share of Wallet’. To de-jargonize, it means how much of an average human’s share of disposable income will you corner for your company, by making him / her spend on products and brands from your stable. This […]

Unlikely Heroes

Disclaimer: I have oft repeated that I don’t write about Financial Services as a category (refer disclaimers). But this is an exception and would discuss only the brand. Pretty recently a campaign broke out in National Media for Union Bank of India. It was pretty visible at least to me. I saw the ad on […]

Steve Jobs – I respect, love, adore and miss you

Do I write a customary RIP? Do I write an Ode? Do I continue crying? Millions and millions of blogposts, commentaries & columns would’ve been written about you, who decided to leave the world a better place than when you transformed into a life form from a mere ordinary ‘fastest sperm’. Just a couple of […]

Who is big? Apple or Steve Jobs?

Disclaimers: I AM AN APPLE FANBOY I adore Steve Jobs and respect all the work he has done I give due credit to all the employees of Apple for their contribution towards iconic creations from that stable! I have never used iPhone (any version). I am a Blackberry boy owing to work & workplace considerations. […]