Warning: Long post. Very close to my heart and hence…
By this time everyone who had anything to say must have already said it. In this quick-fire world, people tweet their entire blog posts / thoughts as 140 characters. I didn’t participate much in such discussions, but I still have a few things to say. I [...]
For many TamBrahms like me there was a point in time when the morning coffee will taste bad without the morning newspaper – The Hindu. I remember days when I used to fight with my brother for the paper in the morning to read the sports column. And then, there were times when I have [...]
A few years back, while at B-School, I was introduced to management jargon and one of it was ‘Share of Wallet’. To de-jargonize, it means how much of an average human’s share of disposable income will you corner for your company, by making him / her spend on products and brands from your stable. This [...]
Disclaimer: I have oft repeated that I don’t write about Financial Services as a category (refer disclaimers). But this is an exception and would discuss only the brand.
Pretty recently a campaign broke out in National Media for Union Bank of India. It was pretty visible at least to me. I saw the ad on TV, [...]
Do I write a customary RIP?
Do I write an Ode?
Do I continue crying?
Millions and millions of blogposts, commentaries & columns would’ve been written about you, who decided to leave the world a better place than when you transformed into a life form from a mere ordinary ‘fastest sperm’.
Just a couple of days ago, I mentioned [...]
Disclaimers:
I AM AN APPLE FANBOY
I adore Steve Jobs and respect all the work he has done
I give due credit to all the employees of Apple for their contribution towards iconic creations from that stable!
I have never used iPhone (any version). I am a Blackberry boy owing to work & workplace considerations. The Apple products I’ve [...]
I remember ‘Advertising’ classes by Santosh Sood during my IMT days. Nothing sells anything better than SEX & RELIGION. Only our advertising industry has taken the former too seriously. It is not a recent phenomenon though. One would obviously remember the MR Coffee & Tuff Shoes ad blasting from the past. Today it is a [...]
If you are wondering what a Zoo is doing in a ‘Brand blog’, I would strongly suggest that you visit Singapore Zoo. That said, this is NOT a comparison between an ailing loss making government venture and a successful, profit making, world renowned… guess what! Government venture! Yes. The Singapore Zoo is also a Government [...]
It was a pleasant surprise to receive an invitation from National Institute of Industrial Engineering (NITIE), Powai. The invite was for a panel discussion on the topic ‘Advertising – Is it all about creativity or strategy?’
Classic conundrum! But fun topic.
The panelists were:
Mr. Ravi Banka – CMD – Eggfirst Advertising and Design Pvt Ltd
Mr. Raghu Bhat [...]
Back in Chennai, there is a restaurant called Eden in Besant Nagar. It is a multi-cuisine restaurant which serves Indian (South & North), Chinese and Continental dishes. I have always enjoyed the food there because it was great in taste and quality, the ambience was homely and it was priced correctly. I have never stepped [...]