Archive for the 'Branding' Category

Season for Change!!!!

The mother brand Godrej just went through a revamp and has by now been well documented. A few articles. Here and here. Cinthol - part of the Godrej portfolio also went through a make-over. Margo has changed its strategy after 85 long years. Has roped in Rani Mukherjee as a brand ambassador. VLCC has not spared […]

Very recently, Godrej has given itself a new look. The idea as I understand (more as a consumer and less as a marketing professional) is to make it look young and relate the current day’s audience.
The now colourful logo was launched during IPL. A religion which I guess is followed by every Indian consumer! The […]

This is a slideshow worth reading. Does not connect greatly with branding as a subject, but Sarathkumar as a brand is unforgettable

One-Show shortlist!

Check this out. How many of these campaigns have we seen in popular media? I rest my case

I had, a little while back, written about spam ads clogging bandwidth during Advertising Awards. I am led to believe that this is an issue dogging not just the Indian Advertising Industry, but the world over.
The recently concluded Goa Fest was a victim of scam ads too! The issue has been well documented by Sreekant […]

An interesting thought

Living Branding here.

Read this article in agencyfaqs.
http://www.agencyfaqs.com/perl/news/index.html?sid=19875
Must read for anyone in advertising / marketing! We don’t need to look westward for marketing and advertising concepts. We have some from our own past which might prove extremely useful! If only Mr. Gandhi had the kind of communication tools available now, freedom would have been faster and would have […]

The slide show is here

Brand - The intangible asset

The day is not far when India Inc. will have a bloated balance sheet by adding the value of their brand to it! Very few companies across the globe can boast of such a scenario; Coke, Microsoft, Pepsi to name a few! This article refers to Indian companies putting up their brands for a valuation […]

What’s in a name?

HLL is planning to change its name! Its now HUL. What’s in a name? As a few ex-Leverites have opined, I think that it wouldn’t make any difference! Even in my agency days, the big thing was to handle ‘Levers brands’ and not ‘HLL brands’. And as far as the end consumer goes, I think […]




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