I recently came across a book Community Building on the Web: Secret Strategies for Successful Online Communities by Amy Jo Kim. The book lucidly explains some basic tenets that need to be kept in mind while trying to build a community in the online space. Wait!
India’s financial capital Mumbai was virtually at a standstill for [...]
Back in Chennai, there is a restaurant called Eden in Besant Nagar. It is a multi-cuisine restaurant which serves Indian (South & North), Chinese and Continental dishes. I have always enjoyed the food there because it was great in taste and quality, the ambience was homely and it was priced correctly. I have never stepped [...]
Economic Times. Just step out of the way. The most trusted brand is in the picture below! The name is SACHIN TENDULKAR.
I happened to meet him at a corporate event conducted recently and I thought I should share it with everyone here!
Incoming search terms:sachin tendulkarsachin tendulkar full imagesachin tendulkar recent photos
Afaqs! – The leading portal for Advertising, Branding & Marketing folks has been kind and published an article that I had written about Brand Management lessons one can get to learn from Lord Krishna. The article can be found here. Do check and give your comments.
The previous post technically marks the end of the self imposed discipline of updating this blog everyday. By committing to the readers (do they still exist? ) I was under pressure to deliver. It was fun and at the same time a great learning experience.
I think that I have been able to actually [...]
Brand Building is neither a science nor an art. I believe the answers lies somewhere in between. Anyone with a bit of knowledge on Marketing would understand a Brand Life Cycle. In the initial days of the brand, it is important for the brand owner to put in a lot of effort, time and resources [...]
Hinduism – which I believe is a way of life and not a religion – has two very strong concepts. Dwaitham and Adwaitham. To simplify, Adwaitham is the higher goal where one is able to experience God formlessly. Which means that at very high levels of devotion, meditation or any equivalent path, God’s form wouldn’t [...]
Fortunately for me, Advertising & Brand Building as a subject during my Management Education was taught by a practicing professional rather than an academician. Else, it would have been possible that my view of ‘brand’ and ‘branding’ would probably be the same as many others in this business.
I learnt that the western world views brands [...]
I am taking reference to the Tamil Nadu Market for this post. Although I am not sure how many readers of this blog belong to this part of the world. But I believe there is a fundamental lesson waiting to be learnt from some very astute marketers.
For many, these guys might look like the morons [...]
Going back to T Nagar!
I used to live in a place called Mambalam Road, which was once an integral part of a thriving industry. Film Hoardings.
There used to be two large players in this market with the largest being J P Krishna. Almost every single hoarding in the state for all large banners Tamil Film [...]