Disclaimer: I have oft repeated that I don’t write about Financial Services as a category (refer disclaimers). But this is an exception and would discuss only the brand.
Pretty recently a campaign broke out in National Media for Union Bank of India. It was pretty visible at least to me. I saw the ad on TV, [...]
Do I write a customary RIP?
Do I write an Ode?
Do I continue crying?
Millions and millions of blogposts, commentaries & columns would’ve been written about you, who decided to leave the world a better place than when you transformed into a life form from a mere ordinary ‘fastest sperm’.
Just a couple of days ago, I mentioned [...]
Disclaimers:
I AM AN APPLE FANBOY
I adore Steve Jobs and respect all the work he has done
I give due credit to all the employees of Apple for their contribution towards iconic creations from that stable!
I have never used iPhone (any version). I am a Blackberry boy owing to work & workplace considerations. The Apple products I’ve [...]
I remember ‘Advertising’ classes by Santosh Sood during my IMT days. Nothing sells anything better than SEX & RELIGION. Only our advertising industry has taken the former too seriously. It is not a recent phenomenon though. One would obviously remember the MR Coffee & Tuff Shoes ad blasting from the past. Today it is a [...]
If you are wondering what a Zoo is doing in a ‘Brand blog’, I would strongly suggest that you visit Singapore Zoo. That said, this is NOT a comparison between an ailing loss making government venture and a successful, profit making, world renowned… guess what! Government venture! Yes. The Singapore Zoo is also a Government [...]
I recently attempted to make a purchase on a baby products website www.letbabyplay.com. It was quite harrowing and hence just felt like documenting it. And also comparing this failed transaction with a competitive website www.firstcry.com.
The arrival of #SidNanda (as my 6-month old son is referred to on Twitter) has heralded many changes at home and [...]
Many a times when we marketers are in the process of planning media for a campaign, the sword of dilemma hangs perilously close to our head. Our personal preferences!
It is true that many times the best sample size for a market research activity is ‘1’, but can we really do that when we choose media? [...]
Over the weekend the latest issue of 4Ps would have hit the stands. I have been featured in an article called ‘Marketers@War’, which is about the marketing war between Cadbury’s & Nestle. The questionnaire that came by from the correspondent Shephali Bhatt and the answers I shared are here. The link for the final article [...]
It was a pleasant surprise to receive an invitation from National Institute of Industrial Engineering (NITIE), Powai. The invite was for a panel discussion on the topic ‘Advertising – Is it all about creativity or strategy?’
Classic conundrum! But fun topic.
The panelists were:
Mr. Ravi Banka – CMD – Eggfirst Advertising and Design Pvt Ltd
Mr. Raghu Bhat [...]
I have been an Airtel customer since I don’t remember when! In fact I was using a mobile phone when incoming calls were actually charged! Now that must give an idea of how long in the history of telecom revolution my reference point goes. I must add that I have been exercising infidelity by being [...]