An erstwhile ‘Grade II Obese’ man is now within the ‘normal weight range’, thanks (not just) to Twitter.
Ok. What is the connection between an Obese Man having reduced to ‘normal weight range’ and social media? Little do we realise the power of community building, cause marketing, social media and a huge mash up of all [...]
Warning: Long post. Very close to my heart and hence…
By this time everyone who had anything to say must have already said it. In this quick-fire world, people tweet their entire blog posts / thoughts as 140 characters. I didn’t participate much in such discussions, but I still have a few things to say. I [...]
Here are the slides for my classroom lecture sessions at ITM on Marketing Strategy – sessions 4 & 5. These slides cover Place / Distribution strategies, logistics, BCG & GE Matrices & PLC strategies. Do share your comments & thoughts. Thanks to all the researchers for helping me with this class sessions. Great learning for [...]
Christmas day was not a holiday. The third session of two lectures at ITM, Mumbai on Marketing Strategy was on Sunday, 25-December-2011. Topics included Pricing Strategies, Promotion Strategies and Marketing Warfare. Thanks to SlideShare, the PPT is available for view / download. Thanks to all the researchers, this presentation was possible. Please share your comments [...]
I had my session on Marketing Strategy for ITM Executive MBA last weekend. Just about found the time to upload the presentation which is available here.
My customary word of thanks to all the researchers, theorists, marketing gurus from whom I have learnt and borrowed for the sake of this session and presentation.
PPT here.
Marketing Strategy [...]
I have just about started taking classes for a batch of Executive MBA students in Mumbai. The course would be over 6 sessions and today was the first session.
I had covered ‘Introduction to Marketing Strategy’ and ‘STP – Segmentation, Targeting & Positioning’.
Uploading the presentation here. Hope you find it useful.
Thanks to McGraw Hill. They were [...]
For many TamBrahms like me there was a point in time when the morning coffee will taste bad without the morning newspaper – The Hindu. I remember days when I used to fight with my brother for the paper in the morning to read the sports column. And then, there were times when I have [...]
A good blogger would have put up this post on October 29, 2011. But I think I am a good parent before being a good blogger. Hence the delay
October 29, 2011 was a fantastically different experience for me. I have given lectures & have taken part in panel discussions before. But this was [...]
My article The War of the Wallet on Afaqs!
Incoming search terms:afaqscelebrity brand endorsements afaqspersonal branding tweet kiruba shankar
A few years back, while at B-School, I was introduced to management jargon and one of it was ‘Share of Wallet’. To de-jargonize, it means how much of an average human’s share of disposable income will you corner for your company, by making him / her spend on products and brands from your stable. This [...]