Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there.

Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake of the classroom sessions. Thanks to all the Marketing gurus who have taught me and still continue to teach me.






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