Archive for October, 2012

Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

Marketing – Support or Strategic Function?

Why do FMCG companies survive every single downturn and come out on top? Is it purely because an average consumer cannot ‘NOT buy toothpaste’ but can cut down on his eating out? A simple question, which has a very complex underlying principle behind it! That actually leads to the second question: Have today’s corporations understood […]