Marketing Strategy – Sessions IV & V

Here are the slides for my classroom lecture sessions at ITM on Marketing Strategy – sessions 4 & 5. These slides cover Place / Distribution strategies, logistics, BCG & GE Matrices & PLC strategies. Do share your comments & thoughts. Thanks to all the researchers for helping me with this class sessions. Great learning for me & enjoying it every moment. The next 3 sessions are case study tear-aparts. Will be fun going through them too! 🙂






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