Brand Recall

Christmas day was not a holiday. The third session of two lectures at ITM, Mumbai on Marketing Strategy was on Sunday, 25-December-2011. Topics included Pricing Strategies, Promotion Strategies  and Marketing Warfare. Thanks to SlideShare, the PPT is available for view / download. Thanks to all the researchers, this presentation was possible. Please share your comments [...]

I had my session on Marketing Strategy for ITM Executive MBA last weekend. Just about found the time to upload the presentation which is available here.
My customary word of thanks to all the researchers, theorists, marketing gurus from whom I have learnt and borrowed for the sake of this session and presentation.
PPT here.

Marketing Strategy [...]