Lecture Session on Marketing Strategy

I have just about started taking classes for a batch of Executive MBA students in Mumbai. The course would be over 6 sessions and today was the first session.
I had covered ‘Introduction to Marketing Strategy’ and ‘STP – Segmentation, Targeting & Positioning’.
Uploading the presentation here. Hope you find it useful.
Thanks to McGraw Hill. They were kind enough to give me access to the instructor’s module of their text book.
Marketing Strategy by Walker, Mullins, Boyd, Larreche.

I have also borrowed liberally from Mr. Kotler 🙂

After all, isn’t he still the first word in Marketing?

Here’s the presentation. I will upload each of my sessions subsequently. As and when it happens.






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