I have just about started taking classes for a batch of Executive MBA students in Mumbai. The course would be over 6 sessions and today was the first session.
I had covered ‘Introduction to Marketing Strategy’ and ‘STP – Segmentation, Targeting & Positioning’.
Uploading the presentation here. Hope you find it useful.
Thanks to McGraw Hill. They were [...]
For many TamBrahms like me there was a point in time when the morning coffee will taste bad without the morning newspaper – The Hindu. I remember days when I used to fight with my brother for the paper in the morning to read the sports column. And then, there were times when I have [...]
A good blogger would have put up this post on October 29, 2011. But I think I am a good parent before being a good blogger. Hence the delay
October 29, 2011 was a fantastically different experience for me. I have given lectures & have taken part in panel discussions before. But this was [...]
My article The War of the Wallet on Afaqs!
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