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Lack of will to accept new ideas?

Here’s the ad in SET MAX for IPL 3.0. View the ad by clicking this link.

Just check this Coca-cola ad for Beijing Olympics 2009 here.

What do we lack in India? Creativity? Or the will to accept new ideas? This is something which has always been eating my head since my advertising days and now on the other side of the table! I interact with a lot of advertising professionals offline and online and I do not see ANY dearth of creativity, thinking out of the box, innovative ideation or any other phrase you want to call it by. But we always end up seeing totally ‘lifted’ and plagiarised stuff from other countries. Big or small, developed or third world, doesn’t matter. We just COPY. It is shameful on part of the advertising community, the clients and whoever is part of this system to allow such blatant plagiarism.

I am just wondering if anyone has a different point of view on this! I would be very happy to listen to each one of you!

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This entry was posted on Wednesday, March 10th, 2010 at 2:06 pm and is filed under Advertising, Branding, TV. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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