Comments on: Advertising Agencies – A series to understand their functioning http://brandrecall.org/blog/2010/01/03/advertising-agencies-%e2%80%93-a-series-to-understand-their-functioning/ Thoughts on Marketing and Branding by Nanda Kishore Sethuraman, a Marketing Specialist, Branding, New Media & Corporate Communications Professional Wed, 08 Feb 2012 10:43:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Nanda Kishore Sethuraman http://brandrecall.org/blog/2010/01/03/advertising-agencies-%e2%80%93-a-series-to-understand-their-functioning/comment-page-1/#comment-73774 Nanda Kishore Sethuraman Mon, 04 Jan 2010 08:13:30 +0000 http://brandrecall.org/blog/?p=333#comment-73774 Most welcome. I am yet to reach the media part! I would be very happy to take your views when I write about it! Of course, if it is convenient to you! Most welcome. I am yet to reach the media part! I would be very happy to take your views when I write about it! Of course, if it is convenient to you!

]]> By: Ravi http://brandrecall.org/blog/2010/01/03/advertising-agencies-%e2%80%93-a-series-to-understand-their-functioning/comment-page-1/#comment-73773 Ravi Mon, 04 Jan 2010 07:52:36 +0000 http://brandrecall.org/blog/?p=333#comment-73773 Thanks Nanda. On your point of 360 or IMC, as we choose to call it, the solution is no longer structural. In the world of wiki, and crowdsourcing, the all-under-one-roof kind of approach is bound to fail. We need to be open to collaboration with specialist solution delivery companies, not necessarily linked to us through ownership. 360 as a strategy is in. How we execute it may differ from one company to another. Thanks Nanda. On your point of 360 or IMC, as we choose to call it, the solution is no longer structural. In the world of wiki, and crowdsourcing, the all-under-one-roof kind of approach is bound to fail. We need to be open to collaboration with specialist solution delivery companies, not necessarily linked to us through ownership.

360 as a strategy is in. How we execute it may differ from one company to another.

]]> By: Nanda Kishore Sethuraman http://brandrecall.org/blog/2010/01/03/advertising-agencies-%e2%80%93-a-series-to-understand-their-functioning/comment-page-1/#comment-73770 Nanda Kishore Sethuraman Mon, 04 Jan 2010 04:07:33 +0000 http://brandrecall.org/blog/?p=333#comment-73770 Hi Ravi. Thanks for your comment. I agree and I will update the same shortly. While that be done, I also would like to highlight that agencies like Mudra are bringing the 360degree approach back, by bringing every service under one roof. Whether it will succeed in current days is to be watched yet! But still thanks for your update. Hi Ravi. Thanks for your comment. I agree and I will update the same shortly. While that be done, I also would like to highlight that agencies like Mudra are bringing the 360degree approach back, by bringing every service under one roof. Whether it will succeed in current days is to be watched yet! But still thanks for your update.

]]> By: Ravi http://brandrecall.org/blog/2010/01/03/advertising-agencies-%e2%80%93-a-series-to-understand-their-functioning/comment-page-1/#comment-73757 Ravi Sun, 03 Jan 2010 18:52:51 +0000 http://brandrecall.org/blog/?p=333#comment-73757 Nanda, this is misleading. This definition of advertising agency is very old. Media Planning and Buying used to be departments, no longer. If this series is meant for students or others evaluating a career in the marketing communication business, this could confuse them. Nanda, this is misleading. This definition of advertising agency is very old. Media Planning and Buying used to be departments, no longer.

If this series is meant for students or others evaluating a career in the marketing communication business, this could confuse them.

]]>