« Lazy marketing – A new high
It pays to be quick! »

Lazy Marketing Worked! :)

I had in my last post chided a financial services organisation for exhibiting some lazy marketing. I have been made to eat my words! :) :(

I find the phrase ‘aall eeej welll’ across FB & Twitter and it seems to have clicked for them. Well, they seemed to have placed their bet on the winning horse and no wonder these guys will certainly take a fat bonus this coming year! :)

However, I would be curious to see how this success pans out to benefit the brand. That my friends, is a continuous arduous task. Success of the film does not mean success of the brand! So the wait and watch must happen!

However, all the best to you guys! And congratulations on a fantastic pick! Cheers

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This entry was posted on Sunday, December 27th, 2009 at 10:35 pm and is filed under Advertising, Branding, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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