It is a very important characteristic in Marketing to be quick when it comes to ‘time to market’. And more often than not, it is one of the most difficult pieces to fall in the jig-saw.
I witnessed the chopper flying over the (maxi)Mumbai city with a HUGE (I really mean it kind of huge) banner [...]
I had in my last post chided a financial services organisation for exhibiting some lazy marketing. I have been made to eat my words!
I find the phrase ‘aall eeej welll’ across FB & Twitter and it seems to have clicked for them. Well, they seemed to have placed their bet on [...]
I have not been a great fan of celebrity endorsements. Some categories lend itself to having celebrities promoting the product. For instance beauty products. Honestly, I can’t figure out the difference between a Fair & Lovely, Neutrogena, Olay etc. I must either be blind or a man, and that I certainly am!
But here’s [...]