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Reading Room – The Brand Reporter

I had written about one of my favorite books ‘All the world’s a spittoon’ by Samit Sawhney in the advertising and marketing magazine ‘The Brand Reporter’. The article appeared in the issue dated November 1-15, 2009. The issue can be downloaded from here. I have also given a JPEG screen shot of the article below! Let me know your views. Cheers

My article in 'The Brand Reporter'

My article in 'The Brand Reporter'

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This entry was posted on Monday, November 16th, 2009 at 12:48 pm and is filed under People, Personal Updates. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Reading Room – The Brand Reporter”

  1. But of a hidden gem, this book. Didn’t know it was still available in bookshops: great book but I think it must have been extremely poorly marketed.

    I found it by accident many years ago and am amazed that so few people seem to have heard of it or read it since.

    Well done on that review: a pleasant surprise

  2. Thank you Paul. Apologies for a delayed reply though. I am sure it is still available in India. Couldn’t figure where you’re from. Let me know if you need help sourcing it ;)

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