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So, who actually said it …

“I know I waste half the money I spend on advertising. The problem is, I don’t know which half.”

attributed to department store pioneer John Wanamaker

attributed to Lord Lever Hume, the founder of Lever Bros

attributed to a ‘fellow named William Lever’ or is it ‘William Hesketh Lever’






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This entry was posted on Saturday, November 7th, 2009 at 4:00 pm and is filed under Advertising, People. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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