Online Advertising 102?
My colleague on this blog Mr. Karthik Kumar had written about how current marketers ‘misuse’ online advertising and hence squander a fantastic opportunity to engage the customer.
I follow Mr. Anand Mahindra on Twitter (@anandmahindra), and I would like to share one of his tweets with you. Pardon me Mr. Mahindra for a minor ‘copyright violation’! 
This is being done for a good cause! His tweet reads:
Mr. Anand Mahindra's tweet on a new campaign
This is the power of the online medium, where you are able to inform and immediately engage (in this case, create a curiosity about an upcoming campaign) the customer and it is common sense to understand that Mr. Mahindra was not even on his desk while he sent this message out to his ‘followers’. Fantastic is an understatement to gauge the power of this medium.
But at best, this is just the start. Engaging a potential customer, the conversion and the follow up with after sales go a long way in building the brand reputation online. I would be particularly interested to see if the Mahindra marketing team is following up with a campaign in the online space and if ever I am hit by it and ‘engaged’, I am sure to write about it in this space!
PS: I am yet to be ‘followed’ by any authorised Mahindra marketing team on twitter. Refer my earlier post on how Apple started following a friend of mine, the moment he tweeted a difficulty with his iPhone. As an aside, I tweeted something about Orianthi (the guitarist in ‘This Is It – the Michael Jackson movie), and I had Orianthi following me from the next day!
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