This is a personal post! I am happy and proud to announce to readers of this site that I have been awarded the Best Young Marketing Professional of the year by CMO Council of the World Brand Congress USA.
The awards have been instituted by the World Brand Congress and the awards ceremony was held in [...]
I had reported about the World Brand Congress 2009. I had also mentioned about Prof. David Rogers of Columbia University. He has been kind enough to share the presentation he made at the congress with me. I am posting it here. You can also read Prof. David Rogers’ blog here.
I had written about one of my favorite books ‘All the world’s a spittoon’ by Samit Sawhney in the advertising and marketing magazine ‘The Brand Reporter’. The article appeared in the issue dated November 1-15, 2009. The issue can be downloaded from here. I have also given a JPEG screen shot of the article below! [...]
I was supposed to write about it earlier. Preoccupations and bad health kept me away!
Day 1
The World Brand Congress 2009 was held at Taj Land’s End, Mumbai on the 4th and 5th of November 2009. Taj Land’s End is strategically located as like most other Taj properties and this one is a beautiful hotel too! [...]
“I know I waste half the money I spend on advertising. The problem is, I don’t know which half.”
attributed to department store pioneer John Wanamaker
attributed to Lord Lever Hume, the founder of Lever Bros
attributed to a ‘fellow named William Lever’ or is it ‘William Hesketh Lever’
Attending World Brand Congress being held at Taj Land’s End Bandra today and tomorrow. More about it by tomorrow evening. For live updates follow me at twitter. My handle is @nandaseth.
See you soon. Ciao!
My colleague on this blog Mr. Karthik Kumar had written about how current marketers ‘misuse’ online advertising and hence squander a fantastic opportunity to engage the customer.
I follow Mr. Anand Mahindra on Twitter (@anandmahindra), and I would like to share one of his tweets with you. Pardon me Mr. Mahindra for a minor ‘copyright violation’! [...]
After a long time, I saw a ‘public service’ campaign in mainstream media. While the last high-profile campaign in this category was to promote AIDS awareness through usage of condoms, this has not hit the feverish pitch that the earlier campaign did. And of course, the H1N1 hero campaign which was as much a whimper as [...]
In recent times many advertisers who have been advertising offline are getting online. One would think that hosannas would be called for. Alas, the lack of intelligence on display in advertising online, is a poor advertisement for online advertising!
At its worst, this new breed of online advertisers seem to see online advertising as one would a hoarding – [...]
Interesting question on brand custodians.
The moot point though is whether the concept has any relevance in the 21st century. Here’s why!
A dictionary definition of custodian is “A person entrusted with the custody or care of something or someone; a caretaker or keeper.”
In these days of constant evolution and changing societies shouldn’t we be questioning the [...]