Some new inputs from the erstwhile USSR
This week’s Economist appears to have a rich lode. The article here on the perils of branding in the erstwhile USSR, seems to suggest that it’s current practices are ’erstwhile’ only in name.
The ‘Anti Soviet’ brand apparently excited such wide spread interest that wide swathes of the Russian polity – citizens, politicians, bureaucrats, thugs, commentators, et al joined and took sides … so much so that it almos trigerred another EU vs Russia showdown!
And what does one make of
Until recently, the restoration of the Soviet past was mainly symbolic and stylistic. The cynical, commercially-aware Kremlin ideologues winked and nodded, implying that these things were simply a cover that helped them modernise the country. But, as some recent events show, what used to be symbols are now becoming facts.
Is this the beginning of a new chapter in global branding, one wonders!
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