Power full views
A very weird thought crossed my mind. Programmers and ad sellers don’t bother about the placement of the ads! As a kid, I was always interested in Advertising and I still remember many of those ads from old days. Doordarshan once placed’ Swish’ – a shaving blade and ‘Rallifan’ – a table fan ads one after another. I hope I have got the spelling right here! Funny! This is how the baseline for these two ads go:
The Swish ad’s baseline: You just can’t beat a man who shaves with Swish
Rallifan baseline: With a Rallifan, you can! (I still remember the sing song tune of the TVC. Pity couldn’t get hold of it on Youtube).
Cut to circa 2009, October 24: I was spending a quiet evening alone at home watching Indiana Jones and the Last Crusade on Star Movies. They happen to play these two ads together. Try playing them one after another! And watch the fun.
I am not sure how much say do advertisers have on the placement of the ads. But this was worth commenting since these two ads gave very diverse views of ‘power’.
The SF ad was a bit of a fun piece! The brief seems to have been simple. Batteries last long, but they lack power in old age. Express need for power during ‘dying days’ of the battery. Good entertainment. So much so, that I had to see the ad the next time to find out which brand of battery it was and then blog about it! The agency and the marketing team shall please be castrated for not having a good brand window. Especially considering that the brand is not as much a well known brand. Forget the agency, which is generally more worried about the creative as against the brand, I wish to figure out what the Marketing guy who let this pass was doing!
Rodeo – I have seen these stunts before. Every two-wheeler ad has it. But scooters? I remember an earlier ad by Kinetic Blaze. The Blaze TVC also had stunts. But what the Rodeo commercial lacks is a storyline, which would have made it an interesting and intriguing watch. It is a bit of an oxymoron to say, “I can do all this, but I don’t because I have the real power!”. I was trying to find out what the brief would have been to the agency. Pretty clear! This is the most powerful ’scooter’ you can find. Show the scooter’s power and glorify it. Is that it? Power is such a powerful trait pun intended, which should have been used better. I think the earlier TVC for Mahindra power scooters as an umbrella teasers will do more good to the brand than this one.
In any case, put these two powerful ads together, the storyline seems a little warped. Both claiming be powerful. One flaunts it and one fakes it. I guess it is fun to watch TV for the ads alone! 
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