Still feeling low!
It is not just the devil’s demise that is making me mourn this morning. A bit of nostalgia about another long association that ended a week or so back is still haunting me.
GOD a.k.a Sachin Ramesh tendulkar in his early days played with an unsponsored bat, but owing to his prowess, an organisation which had little connection to batting department till then, decided to take the quantum leap. MRF decided to take 6 inches of the super power equipment, by just affixing the logo on Sachin’s bat. Lara came along and then Steve Waugh too. So much so, that MRF now has a full fledged business on cricketing equipment apart from the pace foundation which they were already known for!!
This is an iconic image that refuses to go out of my eyes / mind. Probably owing to the fact that I have handled the brand during my early years in advertising during which I have bumped into these illustrious names a few times. Nostalgia is such a nasty experience sometimes. I have been associated with every century scored by Sachin Tendulkar from his 13th one-day century till his 26th one-day century. Every time the master blaster goes past the ton, there used to be a congratulatory ad that will be released the next day. Further gory details have been edited! 
Alas! that association is no more. Sachin and MRF bats are not together anymore! Sachin has moved on to ADIDAS.
I read in a newspaper a couple of days back and I am trying to quote verbatim (may not be successful though!). “That is the success of this association. Because, when I close my eyes, I still see the MRF logo on his bat and not anything else”. While unlike the devil which has outlived its utility, MRF & Sachin could have been together for longer. Whatever the compulsions were, I think the old association will still live in people’s minds!
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