Many organisations suffer from the ‘I want a website’ syndrome and believe very strongly that having a mere presence as a website and advertising in the online space would do great good to their marketing plans. Alas! That’s not how it’s meant to be. Is this an Indian phenomenon? Or is it devoid of boundaries? [...]
Using the internet as a medium to promote offerings is not new. At least to our generation. This article is about a new report that has been released by Neilson on the online advertisers in India. Of course, there is a surprise! The entity that has ‘used’ the online space the maximum as a media to promote [...]
Just read this article on Afaqs. Projects Piyush Pandey in a totally different light. Maybe it is a great PR effort from Ogilvy, but I guess it shows the business side of a person who is considered as a leading creative personality of Indian advertising industry. I particularly liked his taking examples from the cricket world on [...]
Interbrand has released the best Global Brands for the year 2009. The list is available here. The entire report can be downloaded from here. Pretty interesting to find that the best financial services brand is not in the top 20. With the last year being what it was, I guess that is predictable. But the [...]
The Teach India Campaign of which Aamir Khan was a celebrity endorser (if I can call it that!) has won two Grand Prix Awards for Times of India & JWT. Details here.
Couldn’t resist it. And unfortunately, agencyfaqs! doesn’t really ’share’ content. I can only post the link.
Neo Cricket has come up with their latest campaign for India’s cricket crazy public. The campaign TVC is available here. Cheeky, wierd and on your face.
Sachin & MRF’s bat have parted ways 
The Onida Devil has been retired and the brand is re-launching with a new campaign tomorrow
With help from Suman Kumar, the site has taken a new shape / look / feel. I hope to keep adding to this site now!