http://brandrecall.org/blog/2008/05/02/season-for-change/ Thoughts on Marketing and Branding by Nanda Kishore Sethuraman, a Marketing Specialist, Branding, New Media & Corporate Communications Professional Wed, 08 Feb 2012 10:43:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://brandrecall.org/blog/2008/05/02/season-for-change/comment-page-1/#comment-46543 goutam Sat, 11 Oct 2008 09:26:26 +0000 http://brandrecall.org/blog/2008/05/02/season-for-change/#comment-46543 From the generic perspective soaps are family consumption item in India, where Margo differentiated by “Mother nature’ approach .Now mix with Bollywood and girl of the next door(RaniMukherjee) ,BrandMargo definitely created a compelling brand idea. From the generic perspective soaps are family consumption item in India, where Margo differentiated by “Mother nature’ approach .Now mix with Bollywood and girl of the next door(RaniMukherjee) ,BrandMargo definitely created a compelling brand idea.

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