http://brandrecall.org/blog/2008/05/02/season-for-change/ Brand Recall - Thoughts on Marketing and Branding Sun, 05 Feb 2012 03:42:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://brandrecall.org/blog/2008/05/02/season-for-change/comment-page-1/#comment-46543 goutam Sat, 11 Oct 2008 09:26:26 +0000 http://brandrecall.org/blog/2008/05/02/season-for-change/#comment-46543 From the generic perspective soaps are family consumption item in India, where Margo differentiated by “Mother nature’ approach .Now mix with Bollywood and girl of the next door(RaniMukherjee) ,BrandMargo definitely created a compelling brand idea. From the generic perspective soaps are family consumption item in India, where Margo differentiated by “Mother nature’ approach .Now mix with Bollywood and girl of the next door(RaniMukherjee) ,BrandMargo definitely created a compelling brand idea.

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