Brand Recall

The mother brand Godrej just went through a revamp and has by now been well documented. A few articles. Here and here. Cinthol - part of the Godrej portfolio also went through a make-over. Margo has changed its strategy after 85 long years. Has roped in Rani Mukherjee as a brand ambassador. VLCC has not spared itself too!!! They too seem to be in a make-over mode! What’s with the market? Too much money to spend?