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Season for Change!!!!

The mother brand Godrej just went through a revamp and has by now been well documented. A few articles. Here and here. Cinthol – part of the Godrej portfolio also went through a make-over. Margo has changed its strategy after 85 long years. Has roped in Rani Mukherjee as a brand ambassador. VLCC has not spared itself too!!! They too seem to be in a make-over mode! What’s with the market? Too much money to spend?

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This entry was posted on Friday, May 2nd, 2008 at 6:07 am and is filed under Branding, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Season for Change!!!!”

  1. From the generic perspective soaps are family consumption item in India, where Margo differentiated by “Mother nature’ approach .Now mix with Bollywood and girl of the next door(RaniMukherjee) ,BrandMargo definitely created a compelling brand idea.

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