Brand Recall

Very recently, Godrej has given itself a new look. The idea as I understand (more as a consumer and less as a marketing professional) is to make it look young and relate the current day’s audience.

The now colourful logo was launched during IPL. A religion which I guess is followed by every Indian consumer! The rebranding exercise quite predictably was led by Tanya Dubash, the enterprising young member of the Godrej family and if I have to go by people who have worked with her, she is a real tough person to convince. The result shows in the rebranding. The logo is now vibrant and relates to the average ‘colour loving’ consumer that we all are. I promise to put up the images soon of the logo. You can find all articles collated by their website which covers the rebranding exercise here.

The rebranding exercise has been done by Interbrand. The details of the Godrej portfolio is presented on the Interbrand website here.

To that effect, even Cinthol has given itself a new look. The new look on Cinthol starts with the pack and the way it has communicated itself. From the sauve Imran Khan commercial to the sporty and hunky Hritik’s version today, I guess Cinthol has come a long way! But I think the first in line to change its look and present itself with a new look from the Godrej stable was Godrej Renew. The hair care brand from the Godrej Stable. The ad featured Katrina Kaif and was done by Mudra. The film was produced by Happy Dog Films and they had brought in the director from France to work on this film. I don’t however see it very often on TV. Maybe, I am not watching as much TV!