Very recently, Godrej has given itself a new look. The idea as I understand (more as a consumer and less as a marketing professional) is to make it look young and relate the current day’s audience.
The now colourful logo was launched during IPL. A religion which I guess is followed by every Indian consumer! The [...]
Very recently, Sam Balsara acquired a major stake in Mediacom making him more powerful when it comes to media and advertising in India (as if he was not powerful enough!). Agencyfaqs! has now done a two-part feature on Sam. Here is part 1 and part 2 of this feature.
Honestly, I feel elated and honoured to [...]
This is a slideshow worth reading. Does not connect greatly with branding as a subject, but Sarathkumar as a brand is unforgettable
Check this out. How many of these campaigns have we seen in popular media? I rest my case
I had, a little while back, written about spam ads clogging bandwidth during Advertising Awards. I am led to believe that this is an issue dogging not just the Indian Advertising Industry, but the world over.
The recently concluded Goa Fest was a victim of scam ads too! The issue has been well documented by Sreekant [...]