Gandhi – Guru of Advertising
Read this article in agencyfaqs.
http://www.agencyfaqs.com/perl/news/index.html?sid=19875
Must read for anyone in advertising / marketing! We don’t need to look westward for marketing and advertising concepts. We have some from our own past which might prove extremely useful! If only Mr. Gandhi had the kind of communication tools available now, freedom would have been faster and would have been more useful to us unlike now!
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it is really fantastic view but i think gandhian view is not virtually fit for commercialization
maybe… but if there is a lesson from it why not learn it! I believe that Bhagvad Gita is one of the best Management books around. But we shouldn’t shun it only as a text book of scriptures and mythology. If there are lessons for everyday, it is in our best sense and interest to take it. So why not Gandhi!?