Hope Floats

SCAM ADS – A concept invented with the invention of advertising awards! Something that has always plagued the advertising and communications industry for a very long time. Scam ads in the process of winning awards just by releasing in an obscure paper / channel in Assam / Sikkim and winning awards in Mumbai, Goa & Cannes leads some really good advertisements and good advertising to lose out on accolades! A senior professional from the industry has opened his mind up and has written this article. I couldn’t agree with him more! The author of this article is a senior professional in the industry. Reason enough to keep hope for the industry to do better going forward!

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One Response to “Hope Floats”

  1. [...] I had, a little while back, written about spam ads clogging bandwidth during Advertising Awards. I am led to believe that this is an issue dogging not just the Indian Advertising Industry, but the world over. [...]

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