Brand Recall

SCAM ADS - A concept invented with the invention of advertising awards! Something that has always plagued the advertising and communications industry for a very long time. Scam ads in the process of winning awards just by releasing in an obscure paper / channel in Assam / Sikkim and winning awards in Mumbai, Goa & Cannes leads some really good advertisements and good advertising to lose out on accolades! A senior professional from the industry has opened his mind up and has written this article. I couldn’t agree with him more! The author of this article is a senior professional in the industry. Reason enough to keep hope for the industry to do better going forward!