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Transmedia Planning

This article on Transmedia Planning. More about this during the weekend!






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This entry was posted on Friday, March 2nd, 2007 at 5:23 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Transmedia Planning”

  1. The interconnectedness of the consumer world as an evolving TRANSUMER who is largely driven by experiences, discovery and fighting boredom (TrendWatch) supports the possibility of “smashing” the brand story into an unending soap opera, perfectly integrated as a continuum in different media aperture

    The sustainability of this multi-channel integration is the holding power created by the wildfire effect of the big idea narrative within social communities

    Transmedia planning comes to challenge the longheld media-neutral thinking with a deliberate effort to empower individual media users and the power of the interrelationships that exist between us

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