Transmedia Planning
Published March 2nd, 2007 in Uncategorized.This article on Transmedia Planning. More about this during the weekend!
Brand Recall - Thoughts on Marketing and Branding
This article on Transmedia Planning. More about this during the weekend!
The interconnectedness of the consumer world as an evolving TRANSUMER who is largely driven by experiences, discovery and fighting boredom (TrendWatch) supports the possibility of “smashing” the brand story into an unending soap opera, perfectly integrated as a continuum in different media aperture
The sustainability of this multi-channel integration is the holding power created by the wildfire effect of the big idea narrative within social communities
Transmedia planning comes to challenge the longheld media-neutral thinking with a deliberate effort to empower individual media users and the power of the interrelationships that exist between us