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Brand – The intangible asset

The day is not far when India Inc. will have a bloated balance sheet by adding the value of their brand to it! Very few companies across the globe can boast of such a scenario; Coke, Microsoft, Pepsi to name a few! This article refers to Indian companies putting up their brands for a valuation tag to understand the dynamics of having a number associated with an intangible asset. After all, business is about numbers!!!

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This entry was posted on Thursday, February 22nd, 2007 at 8:05 am and is filed under Branding, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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