Brand Recall

Just one word to describe it – sexy. This is how they did it. Featuring interviews from the guys behind it!

The day is not far when India Inc. will have a bloated balance sheet by adding the value of their brand to it! Very few companies across the globe can boast of such a scenario; Coke, Microsoft, Pepsi to name a few! This article refers to Indian companies putting up their brands for a valuation [...]

HLL is planning to change its name! Its now HUL. What’s in a name? As a few ex-Leverites have opined, I think that it wouldn’t make any difference! Even in my agency days, the big thing was to handle ‘Levers brands’ and not ‘HLL brands’. And as far as the end consumer goes, I think [...]

While on one side, one tends to agree with Mr. Powell on his comment on Agencyfaqs! that ‘Creativity’ in Indian advertising has a long way to go, one also needs to understand the state in which the industry is in.
Circa 1980 AD – India’s biggest claim to fame was being awarded the chance to host [...]

Just bumped into this article on models wearing a white coat (just like a doctor does) and taking the health platform to endorse brands. I have read some articles where in developed countries (read USA) there is a strict code on usage of the white coat in advertisements. While we have products ranging from oral [...]