Brand Recall

Here’s the latest! 7 habits to become a succesful creative resource in a top agency. I think it succinctly gives what and how to get right THERE! The best part is that it comes from the horse’s mouth itself!

The annual study conducted by TAM Media Research on the media industry and the spends is out. And print still seems to be the medium, which takes the lion’s share of the advertising budget of India Inc. India Inc. has spent Rs.16,300 crores of which print media has taken Rs 7,824 crores. A detailed report on that […]

Here is an article I bumped into on the subject of creativity. Pretty simple and well written.

The results for the buzziest brands of the last year is out and Airtel has retined the crown! Nokia has moved up 2 notches, with every bloke on the road having a sleek equipment in his / her pocket to stay in touch. And Motorola has got the 4th position, while it was not even […]

Voting for the Buzziest Brands of the last year has closed. The results should be out on both Brand reporter and the site by 16-Jan. Watch out what you voted for!

I guess this is one of the most revolutionary brand launches I have ever come across. It was (as I understand) beamed live across the world, podcasted, and the works.
I very strongly believe that Apple is one of the most powerful brands created in the last century and I am sure they will keep it […]

The poll to find out the buzziest brand of the year that just went by is on from today! Last year’s top 3 honours went to Airtel, Hutch & SBI. This year seems to be a stiff competition with the usual suspects all in place! You can vote your choice among the shortlisted 50 by […]