Brand Recall

The article I had written about brands in movies in this blog has been featured in Agencyfaqs!. You can read it here or here.

From time immemorial (what a boring way to begin!) brands have been using celebrities to reach out to the common man. And it can’t better anywhere else other than India – a country which can actually build temples for film actresses!
India is a country that swears by idol worship. From stars like Tabassum (Prestige Pressure [...]

An honest man and an honest interview. Balki in his normal, natural style! I have worked with him on one film while at Lowe (then Lintas). It is certainly a good experience to work with people like him. Sure get to learn a lot!

The concluding part of the ‘wonder’ filled world of advertising coming true is here. This one is a little futuristic though, but enjoyable writiing! Read it here