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Brand infidelity

Brand infidelity – a concept which is quite prevalent now is being dealt with in this article. A simple example. Walk across to your neighbourhood departmental store and watch people shop. One would – to their amazement – find that there is absolutely no regard for all those advertisements that try to cry their lungs out to try and get top of mind & heap. Alternatively, walk across to the nearest corner shop and watch someone ask for soda. If Coke is not available, they take Pepsi & vice versa. It remains quite a challenge for brands to ensure conversion despite this situation. Calls for some action I guess!

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This entry was posted on Tuesday, September 19th, 2006 at 10:56 am and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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