Brand Recall

I was thinking of writing on a few people who have made their mark in this world as their personality as a brand in itself. Even as I was reading about a few, I bumped into this news item about Steve Irwin who died in a tragic accident while filming for a documentary yesterday. I think he was a brand in himself. While I will try to finish my piece on individuals as brands ASAP, I thought I should pay my tributes to the fearless naturalist, who ironically had an unnatural death. May his soul rest in peace!