Brand Recall

Every brand manager’s encyclopedia for kindling creativity. List of “Fictional” brand names from the most trusted source for inspirations - MOVIES. A fairly comprehensive list and covers all categories. This can also become a source of inspiration for a quiz programme. Someone overhearing me?
This brings to mind another concept in Marketing called “In Film Advertising”. […]

Here is the second part of my earlier post. I think this guy is just nuts! Amazing stuff!

An interesting thought! What if people from advertising suddenly came back to life!!! And somebody (Vinay Chopra) in this case has actually bothered to put it to words and actually got it published here! Read on and don’t blame me if you fall off your chair laughing your a$$ off!

Brand infidelity - a concept which is quite prevalent now is being dealt with in this article. A simple example. Walk across to your neighbourhood departmental store and watch people shop. One would - to their amazement - find that there is absolutely no regard for all those advertisements that try to cry their lungs […]

I was thinking of writing on a few people who have made their mark in this world as their personality as a brand in itself. Even as I was reading about a few, I bumped into this news item about Steve Irwin who died in a tragic accident while filming for a documentary yesterday. I […]

Rediffusion DY & R is the Agency of the Year at Delhi Ad Club’s ICE Awards. And with Bharthi (Airtel) coming out with their new campaign next month, Rediffusion DY & R is certainly going to be on a roll!!!