The Amazing Harley-Davidson Story
Published August 30th, 2006 in Branding, Advertising.Found this story in Rediff this morning. One of my own favorite brands considering that I am one of those crack pots who sold a car to buy a bike! Just that I bought India’s own Harley-Davidson - The Royal Enfield Bullet, which also has a colourful history including having participated in the World War II. One hell of a category - bikes and just amazing the way brands have been built over time!
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