Found this story in Rediff this morning. One of my own favorite brands considering that I am one of those crack pots who sold a car to buy a bike! Just that I bought India’s own Harley-Davidson – The Royal Enfield Bullet, which also has a colourful history including having participated in the World War II. One [...]
I think anyone who is interested in history of brands should take the quizzes in this site. If you are interested in brands and are looking for a fun way to learn the history, this is just the place!
India is becoming net crazy and look who has topped the best recalled net brands survey by Indian Online 2006!
Why on earth is rediff so low on all categories? With their aggression and reach, I expected them to be topping in atleast 2-3 categories!
Found this article in AgencyFaqs! which talks about the colonial hangover. The author has also considered distinctly ‘phirang’ brands, which has come out with an extremely desi concept for its advertising. A good example at that would be Chevrolet (for its corporate campaign). While there are cases like these, I don’t think a generalisation like this [...]
After a fairly long hiatus, I am back to this site, which I had virtually given up on. Thanks to Suman, I am back in action.
Hope to see some good articles and posts coming up! Cheers to whoever is reading on!