Brand Recall

CII Brand Summit: “Stop fretting over market share and start thinking of how to get a greater share of the consumer’s everyday life.’ Joachimsthaler’s simple tool are the two phrases ‘I feel’ and ‘I am’ from the consumer’s point of view”. 

An outstanding point of view. This article also deals in brief about the various other perspectives the man dropped during the Brand Summit @ Chennai. I would have personally loved to have heard him talk about ways of building a brand without spending a penny! IS CNBC HEARING THIS? ARE YOU GUYS PROVIDING THIS SUMMIT ON TV?

This entry was posted on Monday, February 21st, 2005 at 12:47 pm and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.