Brand Recall

CII Brand Summit: Connecting with the consumer is no rocket science says Balki in his short presentation at the CII Brand Summit held at Chennai. I have had the pleasure of working with Balki when I was with Lintas (now Lowe). He has been a simple, approachable and a nice man to work with. 
That apart, [...]

CII Brand Summit: “Stop fretting over market share and start thinking of how to get a greater share of the consumer’s everyday life.’ Joachimsthaler’s simple tool are the two phrases ‘I feel’ and ‘I am’ from the consumer’s point of view”. 
An outstanding point of view. This article also deals in brief about the various other [...]