CII Brand Summit: Connecting with the consumer is no rocket science says Balki in his short presentation at the CII Brand Summit held at Chennai. I have had the pleasure of working with Balki when I was with Lintas (now Lowe). He has been a simple, approachable and a nice man to work with.
That apart, [...]
CII Brand Summit: “Stop fretting over market share and start thinking of how to get a greater share of the consumer’s everyday life.’ Joachimsthaler’s simple tool are the two phrases ‘I feel’ and ‘I am’ from the consumer’s point of view”.
An outstanding point of view. This article also deals in brief about the various other [...]
CII Brand Summit: The Brand Summit was back in Chennai. And with a bang! And Nokia has edged out Titan for the Brand Finale! award! I am trying to get some more first hand report on this. Will try to get them across here ASAP. I couldn’t attend for two reasons a. It was expensive [...]
Gtx2.net: “I was never a fan of Indian advertising. I’ve always thought they lacked the quirkiness we see over here. I take that back today.”
Coming from a person in Ireland, it feels good! Thanks George. And keep checking here and commenting!
An insightful presentation by Nick Finck, Mary Hodder, and Biz Stone:
Enhancing Internal Communications with Blogs, Wikis, and More
google search
Originally uploaded by simba295.
I was searching for something in Google Search and my devilish mind just explored by stepping on probably ‘forbidden’ territory! I searched for ‘Search Engines’ (without the quotes) in Google and this is what I got!
Google features a poor 5th entry in their own search engine.
I am wondering what would [...]
13 Advertising Tips: Some really good tips which are fairly simple and useful. Read on. Many of them from the perspective of a copywriter. But some very basic thoughts and ideas will help any marketer. I have not copied the tips from the ad-rag site, but I have marked my comments on a few of [...]
I have moved from FutureSoft. I am now heading Marketing Communications for Sundaram Mutual – A large financial services (Mutual Funds) organisation based in Chennai, India.
CII ONLINE: “CII Brand Summit in Chennai from Feb 17″. Eminent speakers include Eric Joachimstaler, CEO Vivaldi Partners, Prof. Venkat Ramaswamy – University of Michigan, Lalita Gupte – JMD ICICI Bank, C K Ranganathan – CMD CavinKare, Jayadev Galla – MD Amararaja Batteries, Partha Rakshit – MD AC Nielsen India and Dilip Kapur – MD [...]
Piyush Pandey – Executive Chairman & NCD, O&M India claims that Brands are made from the heart, while the products are made in the factories and strategies in boardrooms.
I had observed in my previous article on Hughtrain, that brands are never owned by the organisation that puts money behind it. Instead the brands are owned [...]