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iPod is the most influential brand

“Apple’s just done an extraordinary job with innovation, technology and design. The iPod is what has put Apple in the lead this year,’ Brandchannel editor Robin Rusch said. ‘Sony has had less luck tying together its products as a lifestyle. From a branding perspective, they haven’t caught up with Apple’s design and ability to capture the imagination.”
Read more on iPod Lounge

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This entry was posted on Monday, January 31st, 2005 at 12:43 pm and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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