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Market Research Terms and Glossary

Market Research Terms and Glossary: “This is a “modest” glossary of common terminology used in market research. It is intended to assist managers in understanding the terms used by market research suppliers and companies in describing their services. This so called ‘Modest’ glossary is different since it gives explanations of various terms which are generally not discussed in a classroom situation in many B-Schools”






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This entry was posted on Monday, January 10th, 2005 at 3:20 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Market Research Terms and Glossary”

  1. I found you’re website while surfing through Yahoo. I have to say how pleasantly amazed I am at the Knowledge provided, so much so, i have included you’re website to my favourite tab.

  2. Thanks for your kind words. Apologies for the delayed response.

  3. Market research is always essential for the succes of any kind of business.,~~

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