Brand Recall

“Apple’s just done an extraordinary job with innovation, technology and design. The iPod is what has put Apple in the lead this year,’ Brandchannel editor Robin Rusch said. ‘Sony has had less luck tying together its products as a lifestyle. From a branding perspective, they haven’t caught up with Apple’s design and ability to capture […]

“Sometimes it seems like the very best stuff sells itself. That explains why some car dealerships have waiting lists and sell stuff for a premium, while others look like ghost towns.” via Seth’s Blog: How to Sell Anything To Anyone
Some how, I can’t digest what Seth said. Can’t articulate it now, but will address it […]

Thanks to a good friend and colleague at FutureSoft Santanu Chari sent me this presentation from Changethis. (Hugh MacLeod). A lot of these thoughts are very relevant in the current context of marketing, communication and advertising as an industry.

While at Institute of Management Technology, Ghaziabad, we have had some great guys for professors and one […]

Market Research Terms and Glossary: “This is a “modest” glossary of common terminology used in market research. It is intended to assist managers in understanding the terms used by market research suppliers and companies in describing their services. This so called ‘Modest’ glossary is different since it gives explanations of various terms which are generally […]

The site had been dormant for the past couple of weeks, because I have been busy both at work and in covering the Tsunami aftermath for www.sumankumar.com. Suman is a contributor to this site and he also is an administrator and handles all technical issues pertaining to this site. He runs a general interest site […]