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I was surprised to see a commercial on TV that said something like ‘LG also does Fabricare, Diapers, Soaps’ or something on those lines. I just can’t imagine or digest the idea of an LG soap. What do you think?
I read this on the net:
When Line Extensions Can Work
Despite the disadvantages of line extensions, there [...]
What would the marketers do if they were to find, that there are millions of ways to reach the same set of customers? What would the marketer do if he were sure not to reach all his target audience because they all are hooked to different media despite being in the same geography?
More questions of [...]