Archive for December, 2004

Hi folks this site has moved from brandrecall.blogspot.com to http://www.brandrecall.org. Contributing authors need not worry about it; the move is seamless and will not affect your publishing artciles/posts. Also, we have customized the comments system in such a way that one need not go to blogger.com, login, or post as anonymous… we have done away […]

LG’s Line-Extension

I was surprised to see a commercial on TV that said something like ‘LG also does Fabricare, Diapers, Soaps’ or something on those lines. I just can’t imagine or digest the idea of an LG soap. What do you think?
I read this on the net:
When Line Extensions Can Work
Despite the disadvantages of line extensions, there […]

What would the marketers do if they were to find, that there are millions of ways to reach the same set of customers? What would the marketer do if he were sure not to reach all his target audience because they all are hooked to different media despite being in the same geography? 
More questions of […]




Please visit WP-Admin > Options > SPA and enter the key. How to find your key