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Marketing to Engineers

Came across this article about marketing to engineers. Having been in R&D myself, I tend to agree with points mentioned in the article except for point #1 (Engineers look down on advertising and advertising people, for the most part).

Engineers tend to be primarily driven by logic and of course there is a logic behind all the advertisements. May be a category of ads is looked down upon but it certainly is not that extreme as the author goes about this point!

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This entry was posted on Friday, November 5th, 2004 at 10:08 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Marketing to Engineers”

  1. Oh yea, I have met engineers (Chemical, Civil, Environmental engineers working on stupid porting projects on Mainframes) who think any work other than coding is inferior. These guys need a wake up call. The ‘real’ engineers are those that build dams, roads, design software and hardware… Not someone that fills up the skeleton with lines of code.

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