Marketing to Engineers
Published November 5th, 2004 in Marketing.Came across this article about marketing to engineers. Having been in R&D myself, I tend to agree with points mentioned in the article except for point #1 (Engineers look down on advertising and advertising people, for the most part).
Engineers tend to be primarily driven by logic and of course there is a logic behind all the advertisements. May be a category of ads is looked down upon but it certainly is not that extreme as the author goes about this point!
Oh yea, I have met engineers (Chemical, Civil, Environmental engineers working on stupid porting projects on Mainframes) who think any work other than coding is inferior. These guys need a wake up call. The ‘real’ engineers are those that build dams, roads, design software and hardware… Not someone that fills up the skeleton with lines of code.